Avondale, Ariz. – Stotz Equipment announced that Tyler Musson is joining the company as vice president of marketing. Musson will lead the corporate marketing team and will play a vital role in assisting Stotz Equipment with realizing their company goals and vision. Musson brings with him valuable experience, including 13 years in marketing and branding, 15 years as an entrepreneur, 6 years as an agency owner and 8 years in project management. He has been in the agriculture equipment industry since 2014, when he joined Washington Tractor (recently acquired by Pape Machinery) as their director of marketing. During his tenure at Washington Tractor, he helped the company develop systems and philosophies that enabled cultural transformation and marketing strategies responsible for significant growth. Scott Martinez will continue to oversee the department as CMO while continuing his roles as head of CCE Sales and member of the Executive Leadership Team (ELT).
Musson was a presenter at the 2018 Dealership Minds Summit, focused on digital marketing strategies. During his presentation he shared how he was able to use data to prove marketing's ROI.
Musson has a passion for bringing ideas to reality and building dynamic teams. His background in growing people and organizations will be a valuable asset to the Stotz Equipment marketing team and the organization as a whole. Musson will continue to reside in Boise, Idao, where he lives with his three children. He will manage the marketing team between his home office in Boise and the corporate office in Avondale, Ariz. He explains, “I am honored and humbled to be part of such a respected leadership team and organization within our industry and look forward to what’s next on my never ending journey of growth and exploration of human and organizational limits. Thanks to Tom and the rest of the Stotz Executive Leadership Team for this tremendous opportunity; I look forward to many years of success and growth together.” Martinez added, “I’m excited to have the chance to add such a talented and respected marketer to our team. Tyler’s experience both inside and outside of the equipment industry will be a tremendous asset to Stotz Equipment.” Tom Rosztoczy, Stotz Equipment’s CEO, expressed his enthusiasm as well saying, “Stotz Equipment has found success through great people. With Tyler we have added one more All-Star to the team.”