Krone North America has appointed Laura Lines the new Vice President of Marketing and Sales Support reporting to Tommy Jones, Krone North America President and CEO. In this position, Lines will manage a team focused on marketing and dealer support.
“Laura brings to Krone diverse marketing acumen in the hay and dairy industries”, says Krone North President and CEO Tommy Jones.
The newly expanded department Lines will be managing includes the Krone dealer call center, training and marketing departments. Expansions of these departments include emphasis on branding strategy, distribution development and training and dealer support programs.
“Adding this important position is a testament to Krone’s commitment to growth and investment in these segments. With producer sentiment where it is today, many manufactures are contracting. Krone however is increasing its investments in human resources and facilities in support of our dealers and customers.”
Lines brings several years of experience in the agriculture equipment manufacturing field, having worked for AGCO Corp for the last 10 years. She has worked in various marketing roles in the Hay and Harvesting segments, including brand and strategic planning management, which give her valuable knowledge as she joins the Krone team.
Lines is a graduate from the University of Georgia’s Terry College of Business with a degree in Economics and Marketing. She will be relocating from the Atlanta area to Memphis in the near future.