Articles Tagged with ''FEMA''

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EMDA Celebrates 80 Years in 2025

The interests of the industry’s wholesalers, distributors & reps have been filled by the Equipment Marketing & Distribution Assn. since 1945
The Equipment Marketing & Distribution Assn. (EMDA)’s consists of independent distributors and reps in the U.S. and Canada.
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History of the Farm Equipment Manufacturers Association

A New Association of ‘Shortliners’ Takes Flight — 75 Years Ago

What started out as a ‘party planning committee’ to entertain wholesalers at their convention would emerge as a national association of specialized ag equipment manufacturers
Before 1950, the nearest thing to an organization of “allied” ag equipment manufacturers were those who voluntarily contributed to an annual host party for members of the Farm Equipment Wholesalers Association (FEWA) at its Fall meeting.
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Examining the Majors’ Brand-Purity Efforts

As the pressures mounted for brand-pure retail stores, FEMA’s Dealer Relations efforts worked behind the scenes to protect shortliners’ place on dealers’ lots
While the push for purity by the major lines can be an issue for dealers, it is more troublesome for the shortline manufacturers, some who can suddenly lose territory in competitive markets.
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3rd Annual Shortline Legends Hall of Fame

The 3rd class of Farm Equipment’s ‘Shortline Legends’ forever changed the tools for North American farmers
The 3rd annual class of Shortline Legends Hall of Fame inductees has been announced by Farm Equipment and is equally impressive as the 10 recipients inducted in the industry’s first two classes of Legends.
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