Below are key takeaways from several of the features found in the September 2025 issue of Farm Equipment.
On the Shortline Manufacturing Business: A ‘Declaration of Independents’
- The entire ag community -- even the majors whose fortunes were built on specialized Innovations -- ought to celebrate the solutions brought by the fast-moving, small & Independent manufacturers.
- A 'truly strong and vibrant' ag equipment Is not by mass-marketed products only, but a world in which the niche manufacturers can also innovate, flourish & survive.
- The Farm Equipment Manufacturers Association. (FEMA) turns 75 In 2025, with a unique celebration & gathering at this October's FEMA-EMDA Convention In Las Vegas.
Sales, Service & Strong Partnerships
- Success ultimately comes down to having the right team and managing the business well, always treating customers as you would like to be treated.
- Plan ahead for the sales/service cycles by anticipating your customers’ needs and working with the shortline reps ahead of time.
- A demo-style sales tactic works well to show clients the real-life benefits of going with a new option, or how to shift their approach in the field.
Calculated Risk & Generational Leadership Define More Farm Stores
- Reviewing market share and sales history, leveraging manufacturer terms and stocking what is good for the dealership and its customers combine for strong inventory management strategies.
- Establishing policies and procedures enhances communication, allows team members to better adapt to changes while supporting operational efficiencies amidst dealership expansion.
- Having staff to focus on operations and develop a change diagram provides insight into whether a dealer has the right tools and the right people to follow through on decisions and strategies.
