In this episode of the Farm Equipment podcast, Used Equipment Remarketing Roadmaps, brought to you by Iron Solutions, host Casey Seymour of Moving Iron LLC and 21st Century Equipment sits down with Travis Hook, the used equipment manager of Ziegler Cat.

McPherson’s Farm Equipment, a Virginia-based Branson dealer that opened in 2018, recently received a $10,000 grant from the Virginia Coalfield Economic Development Authority (VCEDA).

I was curious to see what the price increase has been for combines over the past 3 model changes. I looked through the business system, locating customers who have rolled combines every year, trying to see how pricing has evolved over the last decade. What I found was not all that shocking, but at the same time I have to wonder how long trading the volume of equipment with high used pricing can be sustained. This is not to say a 2018 combine and 2008 combine are the same. The amount of technology and overall improvements in the past 10 years are tremendously vast. So, this goes without saying, R&D cost will be recaptured but with this comes a challenge of its own. When a manufacturer has a price increase, it does affect the used market but not the entire price increase. In the the last 5 years, the rate of price increase recapture has been less than the previous 5 years.

Gaze into the “crystal ball” of a seasoned equipment remarketing expert and learn how to move old inventory off your lot and onto customers’ operations — quicker and more profitably.