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On the Record Podcast

[Podcast] Greeneye Technology Goes Farmer Direct Through FBN

February 3, 2023

In this podcast, we discuss how farmers and dealers view the recently announced collaboration agreement between Farmers Business Network and Greeneye Technology. In the Technology Corner, Noah Newman covers what majorline OEMs had to say about the future of autonomy with dealers at the 2023 Precision Farming Dealer Summit. Also in this episode, a look at CNH Industrial's fourth quarter earnings, the state of dealer M&A activity and Unverferth's acquisition of tillage equipment manufacturer Orthman Manufacturing.


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On the Record

Greeneye Technology Goes Farmer Direct Through FBN

By Ben Thorpe posted on February 3, 2023 | Posted in Data & Forecasts
In this episode of On the Record, we discuss how farmers and dealers view the recently announced collaboration agreement between Farmers Business Network and Greeneye Technology. In the Technology Corner, Noah Newman covers what majorline OEMs had to say about the future of autonomy with dealers at the 2023 Precision Farming Dealer Summit. Also in this episode, a look at CNH Industrial's fourth quarter earnings, the state of dealer M&A activity and Unverferth's acquisition of tillage equipment manufacturer Orthman Manufacturing. This episode of On the Record is brought to you by BENZI.
 

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On the Record Podcast

[Podcast] Large Ag Equipment Growth to Slow in 2023

January 20, 2023
In this podcast, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead. 

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On the Record

Large Ag Equipment Growth to Slow in 2023

January 20, 2023 | Posted in Data & Forecasts
In this episode of On the Record, Pinion Principal Marc Johnson forecasts 4-6% growth in large ag equipment sales in 2023. In the Technology Corner, Noah Newman takes a closer look at Verge Ag’s Equipment Explorer, which was launched at the 2023 Precision Farming Dealer Summit. Also in this episode, a preview of the 10th annual Precision Farming Dealer benchmark study and a look at ag retailer sprayer purchase plans for the year ahead. This episode of On the Record is brought to you by BENZI.
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On the Record

Which OEM Leads in R&D Spending?

October 21, 2022 | Posted in Data & Forecasts
In this episode of On the Record, we take a look at how the publicly traded OEMs stack up when looking at R&D spend as a percentage of ag equipment sales. Noah Newman joins us from the FIRA show in Fresno, Calif., in the Technology Corner to discuss GUSS Automation. Also in this episode: Claas talks about their dealer network and we look at the first 9-months of large ag equipment sales for 2022.
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On the Record Podcast

[Podcast] Farmer Wallets Tighten Due to Rising Prices, But Dealers Still Predicting Sales Growth

September 9, 2022
In this podcast we discuss grower sentiment and their intentions to make large equipment purchases as well as dealers' sales outlook for 2022 and 2023. In the Technology Corner, Michaela Paukner takes a closer look at Greeneye's precision sprayer system. Ben Thorpe also brings us a report from the Farm Progress Show about Versatile and Cummins partnership on a hydrogen engine. And finally, we introduce a new feature to end the show — AEI Data Points. This feature is a quick highlight of a noteworthy table or chart that the ag equipment industry needs to know.
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On the Record

Farmer Wallets Tighten Due to Rising Prices, But Dealers Still Predicting Sales Growth

September 9, 2022 | Posted in Data & Forecasts
In this week's episode we discuss grower sentiment and their intentions to make large equipment purchases as well as dealers' sales outlook for 2022 and 2023. In the Technology Corner, Michaela Paukner takes a closer look at Greeneye's precision sprayer system. Ben Thorpe also brings us a report from the Farm Progress Show about Versatile and Cummins partnership on a hydrogen engine. And finally, we introduce a new feature to end the show — AEI DataPoints. This feature is a quick highlight of a noteworthy table or chart that the ag equipment industry needs to know.
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On the Record

Kubota Grows North American Market

August 19, 2022
In this week’s episode, we take a look at Kubota’s first half results for 2022 and how the company’s ag and construction segments have grown in North America in recent years. In the Technology Corner, Michaela Paukner examines how dealers can leverage their manufacturer relationships to better serve their customers. Also in this episode: could Linamar being making moves to take a leadership position in electric ag machinery and a look at Avant Market Group’s 2022 Power Brand Study’s tillage and seeding market results.
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On the Record Podcast

[Podcast] Kubota Grows North American Market

August 18, 2022
In this episode of On the Record, we take a look at Kubota’s first half results for 2022 and how the company’s ag and construction segments have grown in North America in recent years. In the Technology Corner, Michaela Paukner examines how dealers can leverage their manufacturer relationships to better serve their customers. Also in this episode: could Linamar being making moves to take a leadership position in electric ag machinery and a look at Avant Market Group’s 2022 Power Brand Study’s tillage and seeding market results.
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On the Record

[Podcast] Industry Responds to UAW Deere Strike

October 28, 2021
In this podcast, we have a follow up on the UAW Deere strike, including where dealers stand on the issue. In the Technology Corner, Michaela Paukner discusses how some dealers are digging out old GPS receivers for customers amid ongoing equipment shortages due supply chain challenges. Also in this episode, we look at AGCO’s strong third quarter results, the continued equipment inventory and challenges dealers are facing, along with price increases, and how Japan’s tractor manufacturing for 2020 compared to previous years.
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