Most of my clients’ companies, whether large or small, want to treat their customers well. They know that they don’t always succeed. They make mistakes. And they aren’t always aware of how they are perceived by customers and prospective customers.
Conducting a meeting, perhaps for good reason, gives managers an uneasy feeling. That's because we've all been in our share of directionless meetings, which are more a product of bad culture than of any person’s inefficiency.
Whether or not it was deliberate, your company has already developed a customer culture. Although there are many times, as a customer culture and service culture consultant, that I wish I could begin my work on a completely blank slate, that's just not the reality at any existing company.
For decades, marketing has been a volume-driven game — more emails, more ad
placements and bigger billboards. The goal, of course, is to capture increased
numbers of eyeballs for brand messages and to achieve a supersaturated share of
mind.
Is the press release an antique? In this age of digital media where most news is gathered from the internet, it can be easy to assume that distributing your company’s news via social media alone is adequate — but news distributed solely on social media may not get the attention it deserves.
Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy — a multiplier. Content marketing is the opportunity to make everything we do better.
They say employee turnover is at an all-time high right now. Given the low unemployment rate, talented employees have options. If you aren't keeping yours happy, they can (and will!) take their skills elsewhere.
Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.