Now in its fourth year, this compilation took a deep dive beyond the 15-year tradition of the Ag Equipment Intelligence Big Dealer Report (a joint project with Machinery Advisors Consortium) to focus on the largest movers and shakers comprising the industry.

The entire industry — manufacturers, dealers and suppliers — has lacked a dedicated forum devoted solely to strategic market intelligence in which all can learn from each other.

North American large ag unit retail sales were down 16.8% year-over-year in December, marking the end of a tough year overall, with the decline led by 4WDs (-30.8%) and row-crop tractors (-18.0%). Small ag also remained soft.