Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:

Heritage Tractor Customer Talks Autonomy on the Today Show

John Deere dealership Heritage Tractor’s customer West Bureau Farms was featured on the Today Show earlier this month discussing AI and autonomous farm equipment.

The Man Who Built the 4020 — The Harold Brock Story

This Legendary Tractors video explores the life and legacy of Harold L. Brock — which the YouTube channel describes as one of the most influential, yet least-known figures in American tractor history. From entering Henry Ford’s Trade School at age 15, to helping engineer the Ford 9N, to warning Ford about the Select-O-Speed testing issues, to ultimately leading the design team behind the John Deere 4020, Harold Brock changed farming not once … but twice.

Tech Tip of the Week

Check out this tech tip from Wayne Brozek and WB Global Services, all about service sales and lost sales. If you want your service department to grow, Brozek says you need to understand not just where sales happen, but where they don’t. Every missed recommendation, skipped follow-up, or unrecorded opportunity represents lost revenue and lost value for the customer.

Mach’s RadX Improves Autonomy with Breakthrough Phased-Array Radar

Mach CEO Colin Hurd introduces Mach’s RadX at AGRITECHNICA 2025 in Hanover, Germany. RadX was named a winner of the DLG Systems & Components Trophy — Engineers’ Choice 2025. RadX brings true phased-array radar to agriculture, delivering adaptive beamforming, real-time 3D perception through dust and vegetation combined with rugged reliability with no moving parts, the company says. By electronically steering multiple radar beams, RadX achieves higher resolution and greater environmental awareness than conventional sensors, enabling safer and more capable autonomous systems.

Shifting Demand as Tweeners Give Way to Bigger Horsepower

In this episode of Moving Iron with Casey Seymour and Greg Peterson, the guys break down a fast-shifting ag equipment market where inventory is tightening but prices remain surprisingly firm.

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