In this episode of Farm Equipment Soundbites, we sat down AGCO CEO Eric Hansotia at a recent Fendt event in Lake Geneva, Wis., to discuss why AGCO has taken a notably slow and methodical approach to developing the Fendt dealer network.

As of the event, which took place Aug. 12, 2021, Fendt had 72 dealers with 216 locations in North America vs. 52 dealers and 126 locations in 2018. This means that, according to data from Ag Equipment Intelligence's 2021 Big Dealer Report, roughly 27% of current AGCO large ag equipment dealer locations currently carry the Fendt franchise.