Dave Gibson, wholesale division manager for H&R Agri-Power, a 17-store Case IH dealer, talks about how his stand-up business practices have positively impacted his wholesale division. Gibson shows that he's willing to do everything in his power to right any wrongs between him and his buyers.
This interview is part of the Dealership Minds Video Series brought to you by Laforge.
Creating a Reputation that Sells Equipment
Years with Organization: 9
Role: “Our main goal is to always be the support: talking to people, researching equipment, trying to give sound advice. We go out in the field and evaluate machines. Our management group wants to know, if a trade-in comes in, what’s it going to bring if we took it to auction today? What is its wholesale value?”