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In 1970, Russ Carpenter, after not finding a farm in the area to buy took his next best option and bought into a Ford tractor dealership in Middlebury, Vt., and Champlain Valley Equipment (2006 Dealership of the Year) was born. For the first year owning the dealership, the Carpenter family lived above it. General Manager and second generation owner Brian Carpenter recalls his mother not wanting the family to make too much noise because there were customers downstairs. When the dealership started, there were 15 competitors in the area. Today, just 2 competitors remain.

Brian came back to the dealership in 1992 after serving in the military, and today Champlain Valley has 4 stores and 100 employees serving Vermont’s dairy farms, orchards/vineyards, maple syrup operations, livestock, landscapers, hobby farmers and large property owners.

“I’m coming back and in my mind, I had been active military, working on the board in Germany to ready deployment forces, going 90 miles per hour in the military mode and then all of a sudden to think farm equipment. It was such a radical change that it’s a wonder that it went as smoothly as it did,” says Carpenter about his transition back to civilian and dealership life.

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Farm Equpment's podcast series is brought to you by HBS Systems.

HBS Systems, like many of our customers, is a multi-generational company that has for over 30 years provided leading-edge systems and software technology designed specifically for Agricultural and Construction equipment dealerships. From a humble beginning serving a single Agricultural dealership location in 1985, we have grown into the leading provider of Equipment Dealership Management Systems today. We proudly develop all of our solutions in-house and support our growing customer base from our headquarters in Dallas, TX and our Canadian branch in Stratford, Ontario. Learn more at

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Music: Josh Woodward - Golden Sunrise (Instrumental Version)