Chris Finley, vice president of parts & service operations, shares some of the lessons Mazergroup learned by doing secret shopper calls across all 18 stores.
Mazergroup has been focused on customer experience and how they treat customers. Chris Finley, vice president of parts & service operations, says this resulted in the Mazergroup Way.
Chris Finley, vice president of parts & service operations, shares how Mazergroup, New Holland and slurry applicator worked together to develop a solution that is now available as a commercial product.
Brad Tarr, vice president of sales & marketing for Mazergroup, describes its Zero 365 inventory goal for both new and used equipment and how the dealership manages the inventory to stay laser-focused on cleaning through the inventory by the end of the fiscal year. The dealership hit the used equipment goal in 2022 and was close for its fiscal year 2025.
Brad Tarr, vice president of sales & marketing for Mazergroup, explains how the dealership creates sales targets for each product category, the individual salespeople, each store and ultimately as an organization.
In 2024 Mazergroup kicked off its Mazergroup Leadership Development Program to help build its bench for future management and leadership positions. Karen MacDonald, vice prescient of people & culture, explains that structure of the program and its early results.
Karen MacDonald, vice president of people & culture, explains how Mazergroup uses employee surveys — whether new employees, stay interviews and even exit interviews — to gather feedback. She stresses that the leadership team recognizes they need to go into the surveys with an open mind and be ready to make changes if necessary.
Mazergroup’s vice president of people & culture, Karen MacDonald, says the New Holland dealership group’s in-house talent acquisition specialist schedules an informal “meet and greet” virtually with managers to help assess if an individual is a fit for the team.
The late Bob Mazer talks about how Karen MacDonald, vice president of people & culture, has transformed the dealership's human resources department to set up the staff and dealership as a whole for success through recruitment and on-going training.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.