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The Titensor family — owners of Valley Implement — got their start in the farm equipment business with a somewhat unusual trade. In 1951, Lowell Titensor, who owned a homestead farm and bred horses for the U.S. calvary,  was looking to find a new way to earn a living. The owners of Lewiston Implement were looking to sell their dealership and buy some land out in Washington. The two parties made a trade, and groundwork was laid for what would become Valley Implement, today a 4-store Case IH and New Holland dealership based in Preston, Idaho.

Today, Fred Titensor, Lowell’s great grandson, runs the business along with his father Sid. And, Fred’s grandfather, Kay Titensor, now 90, still makes the occasional call to check in on how the dealership is doing.

Nearly 70 years later, the dealership is thriving, but in the early days success wasn’t a guarantee.

Of course they said, ‘If you don't do these things, we're going to make him our dealer.’ But after I got that paperwork from John Deere, I was approved as a John Deere dealer … when the Case IH boys came to lean on me, to do all these things, I said, ‘I'd like to be your dealer, but I'm not going to do any of that stuff because it will break us …’ And I slid those letters across the desk, my approval letters from John Deere,” Sid says when discussing the Case and International Harvester merger in the 80s and how the new company chose who would be the dealer in town.

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HBS Systems

Farm Equipment's podcast series is brought to you by HBS Systems.

A trusted agriculture industry leader for 35 years, HBS Systems is constantly updating our cutting-edge equipment dealership software. Our powerful application offers fully integrated Inventory Management, Sales, Parts, Service, Rental, and Accounting features designed to streamline your entire business and maximize revenue. By automating and integrating complex processes, our software improves accuracy and efficiency in all departments, while providing real-time analytics from anywhere on any device, helping you deliver excellent customer service.  We’re humbled to have grown from serving 1 dealership to more than 1,500 agriculture and construction dealerships throughout the US and Canada.  Learn why your dealership should trust HBS Systems at

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Music: Josh Woodward - Golden Sunrise (Instrumental Version)