Play the latest episode:

Subscribe to this podcast

Subscribe - Podcast

Brought to you by:

In 1955 Clifford Lund founded Lund Implement after buying the Allis-Chalmers dealership he had been working for when the owner became ill. Through a number of supplier changes, the dealership has remained a mainstay in Madison, and today the second and third generations operate the business.

Chris Lund purchased the dealership from his father, Don, and uncle, Dennis, in 2018 but all three continue to work together. While competitors in the area have been acquired or merged with larger, multi-store operations, Lund Implement has continued to be locally owned and serving multi-generational customers.

“I would say what I enjoy most about the dealership now and when I was growing up, is when you make a connection with a customer, sell them a piece of equipment, whatever it is, and then a year down the road, you see it working in the field and you know they're happy with it. That's probably the most satisfying thing about what I do,” says Chris Lund, president and third generation owner of Lund Implement.

Subscribe to Google Play
Subscriber to Stitcher
Subscribe to TuneIn






Farm Equpment's podcast series is brought to you by HBS Systems.

HBS Systems, like many of our customers, is a multi-generational company that has for over 30 years provided leading-edge systems and software technology designed specifically for Agricultural and Construction equipment dealerships. From a humble beginning serving a single Agricultural dealership location in 1985, we have grown into the leading provider of Equipment Dealership Management Systems today. We proudly develop all of our solutions in-house and support our growing customer base from our headquarters in Dallas, TX and our Canadian branch in Stratford, Ontario. Learn more at

HBS Systems

Past Podcasts

Music: Josh Woodward - Golden Sunrise (Instrumental Version)