Ed Heim is the second-generation owner of Hoxie Implement Co., a 3-store Case IH dealership in Hoxie, Kansas that he runs with his partners and brothers, Mike and Pat. Their dad, Gerry, became a 50/50 partner in a closed dealership in 1962.
The conversation with Ed and Editor/Publisher Mike Lessiter took place during the WEDA International Dealer Conference. Ed details his dad’s unusual path into co-owning a dealership, he and his brothers’ hijinks with the service techs and how a meeting in Dad’s basement -- under tense economic conditions -- led to a solution of “going on the offensive” winter service and working the phones to aggressively sell it; a novel concept at the time.
Hear about the formative lessons of those earliest days (“we were taught to never watch someone else putting something together”) and how Ed joined a dealership at arguably the worst possible time ever. Despite not knowing they’d make it through, those formative lessons were the best teachers he and his brothers could ever have had for running a business in the 21st century, he says.
Ed also shares observations on how fast agriculture moved in his AOR, and how running a farm equipment business today has changed as a result.
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