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Ed Heim is the second-generation owner of Hoxie Implement Co., a 3-store Case IH dealership in Hoxie, Kansas that he runs with his partners and brothers, Mike and Pat. Their dad, Gerry, became a 50/50 partner in a closed dealership in 1962.

The conversation with Ed and Editor/Publisher Mike Lessiter took place during the WEDA International Dealer Conference. Ed details his dad’s unusual path into co-owning a dealership, he and his brothers’ hijinks with the service techs and how a meeting in Dad’s basement -- under tense economic conditions -- led to a solution of “going on the offensive” winter service and working the phones to aggressively sell it; a novel concept at the time.

Hear about the formative lessons of those earliest days (“we were taught to never watch someone else putting something together”) and how Ed joined a dealership at arguably the worst possible time ever. Despite not knowing they’d make it through, those formative lessons were the best teachers he and his brothers could ever have had for running a business in the 21st century, he says.

Ed also shares observations on how fast agriculture moved in his AOR, and how running a farm equipment business today has changed as a result.

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HBS Systems

Farm Equipment's podcast series is brought to you by HBS Systems.

A trusted agriculture industry leader for 35 years, HBS Systems is constantly updating our cutting-edge equipment dealership software. Our powerful application offers fully integrated Inventory Management, Sales, Parts, Service, Rental, and Accounting features designed to streamline your entire business and maximize revenue. By automating and integrating complex processes, our software improves accuracy and efficiency in all departments, while providing real-time analytics from anywhere on any device, helping you deliver excellent customer service.  We’re humbled to have grown from serving 1 dealership to more than 1,500 agriculture and construction dealerships throughout the US and Canada.  Learn why your dealership should trust HBS Systems at

Past Podcasts

Music: Josh Woodward - Golden Sunrise (Instrumental Version)