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Editor Kim Schmidt sits down with Robb Vanderloop, co-owner of Vanderloop Equipment, at their Brillion, Wis. store. The AGCO dealership has three locations in the heart of Wisconsin’s dairyland. While there was once 7 family members with ownership in the dealership, today Robb and his cousin Carey have the majority share, with Robb’s son Mark a minority owner.

Robb shares the dynamics of growing into and now owning a family business, how they have utilized global relationships to increase their digital strategies and where the dealership is headed in the future.

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HBS Systems

Farm Equipment's podcast series is brought to you by HBS Systems.

A trusted agriculture industry leader for 35 years, HBS Systems is constantly updating our cutting-edge equipment dealership software. Our powerful application offers fully integrated Inventory Management, Sales, Parts, Service, Rental, and Accounting features designed to streamline your entire business and maximize revenue. By automating and integrating complex processes, our software improves accuracy and efficiency in all departments, while providing real-time analytics from anywhere on any device, helping you deliver excellent customer service.  We’re humbled to have grown from serving 1 dealership to more than 1,500 agriculture and construction dealerships throughout the US and Canada.  Learn why your dealership should trust HBS Systems at

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Music: Josh Woodward - Golden Sunrise (Instrumental Version)

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