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Editor Kim Schmidt sits down with Robb Vanderloop, co-owner of Vanderloop Equipment, at their Brillion, Wis. store. The AGCO dealership has three locations in the heart of Wisconsin’s dairyland. While there was once 7 family members with ownership in the dealership, today Robb and his cousin Carey have the majority share, with Robb’s son Mark a minority owner.

Robb shares the dynamics of growing into and now owning a family business, how they have utilized global relationships to increase their digital strategies and where the dealership is headed in the future.

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Farm Equpment's podcast series is brought to you by HBS Systems.

HBS Systems, like many of our customers, is a multi-generational company that has for over 30 years provided leading-edge systems and software technology designed specifically for Agricultural and Construction equipment dealerships. From a humble beginning serving a single Agricultural dealership location in 1985, we have grown into the leading provider of Equipment Dealership Management Systems today. We proudly develop all of our solutions in-house and support our growing customer base from our headquarters in Dallas, TX and our Canadian branch in Stratford, Ontario. Learn more at

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Music: Josh Woodward - Golden Sunrise (Instrumental Version)

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