Editor Kim Schmidt sits down with Robb Vanderloop, co-owner of Vanderloop Equipment, at their Brillion, Wis. store. The AGCO dealership has three locations in the heart of Wisconsin’s dairyland. While there was once 7 family members with ownership in the dealership, today Robb and his cousin Carey have the majority share, with Robb’s son Mark a minority owner.
Robb shares the dynamics of growing into and now owning a family business, how they have utilized global relationships to increase their digital strategies and where the dealership is headed in the future.
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