This page lists material that supplements the February 2019 of Farm Equipment.

An In-Depth Webinar Review of the 2018 Cost of Doing Business Study

Equipment Dealer Consulting LLC, the certified accounting firm affiliated with Western Equipment Dealers Assn. (WEDA), has released the 2018 Cost of Doing Business Study, a financial and business operations study providing you with straightforward guidelines for analyzing the profitability of equipment dealerships including all brands across the United States and Canada.

Horsch Builds Global Farm Equipment Company through Educating Farmers

Interview with Michael Horsch and other coverage:

Conversations with Ag Equipment’s Entrepreneurs: Horsch CEO Michael Horsch [Podcast]

  • In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs," Editor Mike Lessiter sits with the first German-based manufacturer in this series Michael Horsch, of Horsch, a global manufacturer of seeding, tillage and spraying equipment that you may know by the brand names of Joker high speed discs, and Maestro planter.

Horsch Farm Equipment’s Owner & Founder Michael Horsch

  • Michael Horsch shares off-the-cuff stories on his early start with products no one wanted, how the fall of the Berlin Wall kept his business afloat and some strong opinions on the farmer, dealer and manufacturer relationship

Horsch & The Customer-Manufacturer-Dealer Triangle [Video]

  • Michael Horsch explains what “selling with a spade” means and what dealers should, and should not, apply to carry his equipment.

Prescription Farming vs. Management on Horsch’s Own 8,000 Farm [Video]

  • Michael Horsch explains what he learned from his sons on a 8,000-acre farm that influenced his view that on-farm digitalization negative correlates to a lower bottom line.

Boots & Spades Needed, Not Gigabytes

  • Read about Michael Horsch and his views of farm digitalization.

Supplements to "Horsch Builds Global Farm Equipment Company through Educating Farmers"

Our Dealer Story podcast series

Take a look at Farm Equipment's newest podcast series and learn about the interesting stories of dealers all around.

Submit your nomination for the 2019 Dealership of the Year

Farm Equipment is now accepting nominations for their Annual Dealership of the Year Award program.

Dealership Minds Summit

The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Check out the Dealership Minds Summit website, with exclusive event photos, agenda and speaker information, video links and more.

Farm Equipment Multimedia

Farm Equipment offers an extensive multimedia collection of content, including industry interviews, conference coverage, and new products, as well as informational webinars, podcasts, product reviews and more!

Farm Equipment’s Best of the Web

Each day, Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. We’re now aggregating our favorite content for “Best of the Web This Week” to share with you.