Farm Equipment’s Mike Lessiter interviewed Horsch founder and CEO Michael Horsch at his new Ag Vision Farm (educational marketing center) in Downs, Ill.., educational farm for an episode of “How We Did It: Conversations with Ag Equipment's Entrepreneurs”.  In this exclusive video, Horsch explains a very different approach in how it views the farmer-dealer-manufacturer ecosystem. And significantly higher investments in time and brainpower than required of other shortline manufacturers.


Horsch Equipment Numbers:

  • Founded 1984
  • Headquartered in Bavaria, Germany
  • $600 million in revenue globally, including $25 million in the U.S.
  • 2,000 employees worldwide
  • Mapleton, N.D. Facility: 101,000 square feet on 30 acres. Also operates the Horsch Ag Vision Farm opened in 2018 in Downs, Ill., a 160-acre demonstration farm previously owned and operated by Beck’s Hybrids.

Also see:

[Editorial] “Boots & Spades Needed, Not Gigabytes”

[Video] Horsch Says Next-Level Farming Success Won’t Arrive Via Digitization & Prescriptions

[Video] Prescription Farming vs. Management on Horsch’s Own 8,000 Farm