Farm Equipment’s Mike Lessiter interviewed Horsch founder and CEO Michael Horsch at his new Ag Vision Farm (educational marketing center) in Downs, Ill., educational farm for an episode of “How We Did It: Conversations with Ag Equipment's Entrepreneurs”.  In this exclusive video, Horsch explains a how his boys took $2 million in cost out of the operation through changes in the previous manager’s reliance on software (replaced by a whiteboard), multiple crop consultants and an insistence on walking the fields instead of the comfort of the SUV.


Horsch Equipment Numbers:

  • Founded 1984
  • Headquartered in Bavaria, Germany
  • $600 million in revenue globally, including $25 million in the U.S.
  • 2,000 employees worldwide
  • Mapleton, N.D. Facility: 101,000 square feet on 30 acres. Also operates the Horsch Ag Vision Farm opened in 2018 in Downs, Ill., a 160-acre demonstration farm previously owned and operated by Beck’s Hybrids.

Also see:

[Editorial] “Boots & Spades Needed, Not Gigabytes”

[Video] Horsch Says Next-Level Farming Success Won’t Arrive Via Digitization & Prescriptions

[Video] Horsch & The Customer-Manufacturer-Dealer Triangle