For this final "bonus" episode of the "How We Did It" podcast series, executive editor Dave Kanicki reacted to several listener requests to include Lessiter Media's own story. Today, Dave sits down with the Lessiter family for a personal conversation. Frank Lessiter and wife Pam, along with their son, Mike Lessiter, discuss the founding of the company, some struggles throughout the years and the how their principles remain core to the business today.
They'll also share their decisions regarding succession planning and the importance of the next generation first gaining experience from outside the family business.
We hope you've enjoyed these "How We Did It" conversations with Ag Equipment's Entrepreneurs, and how family-run farm equipment manufacturers overcame often insurmountable odds to find success. Stay tuned for news on our next podcast series, "Our Dealer Story" as the Farm Equipment staff bring you more "deep dive" interviews, sharing the personal and professional journeys of family-owned farm equipment dealerships.
Farm Equipment‘s How We Did It podcast is brought to you by Osmundson.
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