As the pressures mounted for brand-pure retail stores, FEMA’s Dealer Relations efforts worked behind the scenes to protect shortliners’ place on dealers’ lots
While the push for purity by the major lines can be an issue for dealers, it is more troublesome for the shortline manufacturers, some who can suddenly lose territory in competitive markets.
The 2025 Tabbie Awards featured nominations from across the globe, with submissions coming from countries such as the United States, Canada, the United Kingdom, New Zealand, India and Australia.
Farm Equipment recently launched the “What If & What Was” series, borrowing from the film, It’s a Wonderful Life. Thanks to a dramatic intercession, as you’ll recall, George Bailey was shown a world in which he’d never been born. Read your peers’ thoughts — had their business “failed to launch” or survive — here.
Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’
Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’
Following is a list of “editor’s favorites” of some of the most influential articles and reports that chronicled the changing industry since Lessiter Media acquired Farm Equipment in the summer of 2004.
A private equity executive called me looking for information on the market potential for the high speed discs that were penetrating the North American market after being introduced in Europe.
When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
At the 2026 Farm Progress Show, Franklin Peitz, Digital Product Marketing Lead with John Deere Operations Center reassures growers that they have the right to their own data.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.