Items Tagged with 'Dave Kanicki'



Kanicki Shares Formula, Results for Farm Equipment

Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020
When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
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Squaring Up with the Majors

With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to go
“When somebody got mad at us, I just viewed it as a part of the job,” says Dave Kanicki. “We had our values and knew how we wanted to operate, and we had to stand behind them.
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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
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Trying to Get ‘Lift Off’

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
Despite the honeymoon period following our statement-making first issue, the rest of 2004 proved challenging.
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A Labor Day Message: What Work Has Taught Me…

This morning, as part of a Labor Day message at church (“The Parable of the Workers in the Vineyard,” Matthew 20), our pastor recapped the jobs he had in his lifetime. It spurred a conversation with my 17-year-old, Hayden, as he starts his senior year of high school.
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