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Farm Equipment

January 2015 cover

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January 2015 Showcase

Volume: 53
Edition: 1

Best Speciality Products Showcase

PLUS: A customer relationship management special report and more!

  • Table of Contents

    Table of Contents

    Lessiter

    To The Point: Fewer Chances Requires Better Performance

    By Mike Lessiter posted on January 1, 2015 | Posted in Operations & Finance
    With NCAA basketball now in full swing, you’ve likely heard about the “points per possession” measurement of a team’s offensive performance. It’s used by coaches whose style is to methodically work a game plan for the highest-odds scoring opportunity. Unlike the frenetic pace of a “run and gun” offense, the idea is not to discover “more” chances, but to make those presented to you count.
    Read More
    CRM

    Special Report: Leading-Edge Industry Says CRM is Your MVP

    A look at customer intelligence & CRM use in leading industries like auto retailing illustrates the opportunities ahead for progressive ag equipment dealers.
    By Mike Wiles posted on January 1, 2015 | Posted in Operations & Finance
    Farm Equipment set out on a first-ever project to highlight what’s coming tomorrow by sharing what’s possible today. To do so, the perspective of a dealer with first-hand daily knowledge of current state of affairs in operations behaviors and computer systems was needed. So instead of assigning this project to one of our staff reporters, Farm Equipment sent a dealer veteran to attend the 2014 Digital Dealer Conference. Held in Las Vegas last fall, the event is the leading conference for digital strategy marketing for auto dealers. He was likely the only farm equipment marketer in a crowd of automotive digital marketing and IT talent.
    Read More
    Customer Intelligence Special Report: CRM

    What Exactly is CRM?

    By Mike Wiles posted on January 1, 2015 | Posted in Operations & Finance
    Customer Relationship Management, or CRM, is a broad term that refers to the tools used to store detailed information about current and prospective customers to enable targeted communication with them. In today’s business world, the acronym commonly refers to the software system where that data is accumulated.
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    Customer Intelligence Special Report: CRM

    Recognizing the 'Zero Moment of Truth'

    By Mike Wiles posted on January 1, 2015 | Posted in Operations & Finance
    The marketing environment has radically evolved in all industries with the advent of the Internet. Because the changes were more abrupt and well defined on the customer side of the equation, many dealers may not fully understand what has transpired over the last decade.
    Read More
    Customer Intelligence Special Report: CRM

    Predictive Analytics — Applicable to Farm Equipment Dealerships?

    By Mike Wiles posted on January 1, 2015 | Posted in Operations & Finance
    A large industry is evolving that is attempting to collect and analyze data to predict and expand future sales. It’s not just in the car business, but in almost every major industry. That’s because technology now exists to anonymously track the Internet habits of millions of customers. By combining this with what is already known about the average buying habits of consumers and utilizing CRM tools, targeted marketing programs can be sent to likely customers early in the purchasing process.
    Read More
    Technology for Profit

    What is CRM and Why Should You Care?

    By George Russell posted on July 19, 2013 | Posted in Manufacturer News
    CRM means Customer Relationship Management. The short answer to why you should care is that your future success may depend on if and how you implement CRM. Retail, your business, the business of selling and serving end users, is very competitive. Long term success often depends on doing a lot of little things right. Selling and servicing farm equipment is no different than any other industry where CRM is now a standard practice. But our industry is just starting to learn about its benefits of and to use CRM successfully.
    Read More

    Technology for Profit: 10 Things to Ask Your Business System Supplier

    By George Russell posted on January 1, 2015 | Posted in Operations & Finance
    This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
    Read More

    Business of Selling: Dominating the Market

    By Dr. Jim Weber posted on January 1, 2015 | Posted in Operations & Finance
    A year ago I wrote a column entitled Gathering Storm Clouds. That was followed up by last month’s column articulating the nine steps that should be undertaken during the turbulent times that lie ahead for equipment dealers. While some may be too timid to call a war a war, make no mistake about it, what equipment dealers will experience over the next 5 years will be a “war of attrition.”
    Read More
  • Featured Articles

    Featured Articles

    Technology for Profit: 10 Things to Ask Your Business System Supplier

    By George Russell posted on January 1, 2015 | Posted in Operations & Finance
    This column will provide you with questions you need to ask the business software provider(s) about the future capabilities of the system you use to run your dealership. These questions are not unreasonable because all of the capabilities discussed are already available in some form in farm equipment dealerships today. So to use a trite but true statement, “The future is now!”
    Read More
    Lessiter

    To The Point: Fewer Chances Requires Better Performance

    By Mike Lessiter posted on January 1, 2015 | Posted in Operations & Finance
    With NCAA basketball now in full swing, you’ve likely heard about the “points per possession” measurement of a team’s offensive performance. It’s used by coaches whose style is to methodically work a game plan for the highest-odds scoring opportunity. Unlike the frenetic pace of a “run and gun” offense, the idea is not to discover “more” chances, but to make those presented to you count.
    Read More
    CRM

    Special Report: Leading-Edge Industry Says CRM is Your MVP

    A look at customer intelligence & CRM use in leading industries like auto retailing illustrates the opportunities ahead for progressive ag equipment dealers.
    By Mike Wiles posted on January 1, 2015 | Posted in Operations & Finance
    Farm Equipment set out on a first-ever project to highlight what’s coming tomorrow by sharing what’s possible today. To do so, the perspective of a dealer with first-hand daily knowledge of current state of affairs in operations behaviors and computer systems was needed. So instead of assigning this project to one of our staff reporters, Farm Equipment sent a dealer veteran to attend the 2014 Digital Dealer Conference. Held in Las Vegas last fall, the event is the leading conference for digital strategy marketing for auto dealers. He was likely the only farm equipment marketer in a crowd of automotive digital marketing and IT talent.
    Read More
  • Online Extras

    Online Extras

    Online Extras: January 2015 Issue

    January 1, 2015

    Web-exclusive content for this issue includes:

    • The future of dealer web sites and dealership marketing
    • Tips for having a good customer relationship management system
    • Additional responses from this months Industry: Q&A

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  • Products in Action

    Products in Action

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Farm Equipment Videos

Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’

Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’

In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns. Also in this episode, a look at the ag equipment companies that made the Industry Week U.S. 500 report and JP Morgan analysts say the rate of decline in the ag industry is expected to decrease.

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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