Items Tagged with 'CRM'

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Looking Back: A Recent Retiree’s Perspective on Equipment Industry

A Look Back on Farm Equipment History with: Lars Paulsson, retired vice president, Laforge Systems, Inc., Concord, Calif.
I can’t speak for 55 years ago. I had then just graduated from high school, but later in life, in the late 70s/early 80s, I had a short stint involved with in-parlor-feeding in the dairy industry, just as electronic recordkeeping started to take off.
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Used Equipment Remarketing Roadmaps

[Video] Using Moneyball Tactics to Sell Farm Equipment

In this episode of Farm Equipment's Used Equipment Remarketing Roadmaps Podcast, brought to you by Agrisolutions, host Casey Seymour of Moving Iron LLC visits with Jason Hoult with Anvil AppWorks and Jason Nichol, interior region sales manager for PrairieCoast Equipment in British Columbia.
In this episode of Farm Equipment's Used Equipment Remarketing Roadmaps Podcast, brought to you by Agrisolutions, host Casey Seymour of Moving Iron LLC  visits with Jason Hoult with Anvil AppWorks and Jason Nichol, interior region sales manager for PrairieCoast Equipment in British Columbia.
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Used Equipment Remarketing Roadmaps

[Podcast] Using Moneyball Tactics to Sell Farm Equipment

In this episode of Farm Equipment's Used Equipment Remarketing Roadmaps Podcast, brought to you by Agrisolutions, host Casey Seymour of Moving Iron LLC visits with Jason Hoult with Anvil AppWorks and Jason Nichol, interior region sales manager for PrairieCoast Equipment in British Columbia.
In this episode of Farm Equipment's Used Equipment Remarketing Roadmaps Podcast, brought to you by Agrisolutions, host Casey Seymour of Moving Iron LLC  visits with Jason Hoult with Anvil AppWorks and Jason Nichol, interior region sales manager for PrairieCoast Equipment in British Columbia. 
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Business Technology Special Report

Taking CRM to the Next Level

When used consistently, a customer relationship management system can help improve lead generation, feed marketing automation and increase sales.
Customer relationship management — or CRM — software isn’t new and has been covered in the pages of Farm Equipment several times over the years. But the benefits bear repeating, and the system is only as good as the information you put into it — garbage in, garbage out as the saying goes.
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