There’s a Chinese proverb that roughly translates to “You can only keep wealth in the family for 3 generations.” Cousins Chris and Jon Eis, third generation owners of single-store John Deere dealer Eis Implement, aim to prove the Chinese wrong.
First Choice Farm and Lawn owners Ron and Don Parks share their top metrics for success, including absorption and if net profit is exceeding gross revenue. If it is, they consider that healthy growth.
Empowering employees to make the decision on margin vs. increased unit sales on a case-by-case basis has helped the dealership improve its absorption rate.
The single-store John Deere dealership can be hard to find these days, but in Two Rivers, Wis., Eis Implement is a thriving business that has found ways to make its smaller footprint work in its favor.
High standards are the key to success in any industry. But perhaps in the agriculture industry, those high standards are even more important for service providers, because there are so few customers to go around, and the pool gets smaller each year.
Executive editor Kim Schmidt checking in from Farm Equipment headquarters with an update on 2025 Dealership Minds Summit set for July 29-30 in Iowa City.
The program is out. Check it out at DealershipMindsSummit.com.
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