While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
Mitchell Hora thrives on the collaborative aspects of agriculture. As a farmer, agronomist and owner of Continuum Ag, a precision farming-focused consulting business in Washintgon, Iowa, this time of year, Hora is accustomed to close contact customer interaction, setting up field trials and scouting at clinics across the country.
Interest among farm equipment dealers in adding agronomic services to supplement precision support continues to grow. But finding the most direct, or effective entry point remains a mystery for many machinery retailers.
Several weeks ago, now, I had a conversation with a research analyst at an investment banking advisory firm who was looking for some perspective on the current and future prospects of the precision farming industry.
This “When and Why to Hire a Full-Time Agronomist” eGuide shares how you can most efficiently incorporate agronomy into your dealership and what to consider when hiring a full-time agronomist, and it’s FREE!
One of the things we’re doing at Western Sales this year is “equipment optimization,” in response to a demand for assistance on startup on seeding and spraying equipment.
Vertical tillage should be selected based on the specific goals a grower wants to accomplish. Dr. Daniel Davidson, an experienced agronomist, will explore those goals. Dr. Davidson is still active on his family's farm located in northeast Nebraska, in addition to being a partner in a small corn, soybean and hay operation near Stanton County, Nebraska.
Orthman Manufacturing announces the appointment of Randy Haarberg as Precision Tillage Systems Agronomist. Haarberg will focus on agronomic education and will assist the Orthman team, dealers, and growers world-wide with crop production systems recommendations.
“As mowing and conditioning equipment have evolved, some of the basic drying principles of forage have slipped by the wayside,” says Dan Undersander, Univ. of Wisconsin extension forage agronomist. “If we understand and use the biology and physics of forage drying properly, the hay dries faster and has less chance of being rained on and the total digestible nutrients (TDN) of the harvested forage is higher.”
In this episode of On the Record, brought to you by Associated Equipment Distributors, we dive into the results of the 12th annual Precision Farming Dealer Benchmark Study. In the Technology Corner, Noah Newman shares one dealer’s outlook for precision sales in 2025.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.