Items Tagged with 'mainline manufacturers'

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Special Report

Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty

Though dealers surveyed in 2020 indicated the lowest rate of decrease in brand loyalty yet, many also saw farmers more willing to prioritize quality dealer service over staying loyal to a specific color.
In addition to canvasing growers, Farm Equipment editors reached out to several dealers to ask how they perceived brand loyalty to have changed in recent years.
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Dealers’ Perspective: How to Handle Mainline and Shortline Manufacturers

Dealers discuss how they juggle their mainline and shortline manufacturers and their process in partnering with a shortline manufacturer.
For shortline manufacturers, understanding how dealers work with them and what a dealer is looking for when taking on a shortline is an important part of how they run their business. Manufacturers got the opportunity to ask these questions during a dealer panel at the 2018 Farm Equipment Manufacturers Assn. (FEMA) Marketing & Distribution Convention in Minneapolis.
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Farm Equipment

Labor-Force Reality: Dealers MUST Develop Their Own Home-grown Talent

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