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2 Perspectives on Dealership Challenges in the Farm Equipment Market

Stotz Equipment President Tom Rosztoczy and Waupun Equipment Co-owner Dan Scheuers discuss the challenges they face in their respective markets – and what they are doing to proactively address them.
On paper, the two dealerships couldn’t be more different: one, a 25-store John Deere dealership spread across 8 western states, the other, a New Holland and Massey Ferguson dealership with 2 stores in central Wisconsin. But when you listen to the people who run them, their challenges are strikingly similar.
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