Items Tagged with 'Industry Q&A'

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Industry Q&A: How do you anticipate this year’s harvest going following a late spring?

Heavy rains and late snow had many planting later than usual. How do you anticipate this year’s harvest going following a late spring this year? Have service needs changed this year compared to other years?
Heavy rains and late snow had many planting later than usual. How do you anticipate this year’s harvest going following a late spring this year? Have service needs changed this year compared to other years?
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Sponsored Content: Success in Shortline Machinery

Are You Doing Anything Extra to Promote Your Specialty Equipment Lines?

Q: With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?
We asked dealers: "With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?"
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Online Extras: October/November 2015 Issue

Web-exclusive content for this issue includes:

  • An interview with Susanne Veatch, Vice President & Chief Marketing Officer of Kinze Manufacturing
  • Industry Q&A on the subject of employee training
  • Insight into how one family resolved conflict within the dealership

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Industry Q&A: During a downturn in equipment sales like we’re experiencing now, how do you motivate your employees to maintain a sense of urgency? Do incentives work in situations like this?

“I think honesty is a key component and focusing on the positives. “Honesty — Realize what situation farmers are in and try to capitalize on planting the seeds for future sales. The fact is farmers still planted crops this year, they still have to harvest them, and they need machinery, parts and service to do it. Sales are still out there, but we have to be a little more creative. If we buy into the negative outlook, then we are going to react negatively.


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