“I think honesty is a key component and focusing on the positives. “Honesty — Realize what situation farmers are in and try to capitalize on planting the seeds for future sales. The fact is farmers still planted crops this year, they still have to harvest them, and they need machinery, parts and service to do it. Sales are still out there, but we have to be a little more creative. If we buy into the negative outlook, then we are going to react negatively.