Items Tagged with 'parts sales'

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Special Report

Parts Success is a '2-Way Street' with Manufacturers

Dealers & manufacturers need to work together to promote & take advantage of parts programs that can help improve margins.
If your strategy for selling parts is relying on walk-in traffic or the service department, you’re missing out on opportunities. “Dealers who are relying on walk-in traffic are the dealers who are complaining about their parts business.
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Special Report

Are Dealers’ Parts Operations Improving?

Three years ago farm equipment dealers said they would make a major push to improve the performance of their parts business and bolster their bottom lines. So, how far have they come?
While visiting a Case IH dealer several years ago a farmer walked into the dealership. As he joined in on our conversation it was clear he was a loyal John Deere customer, but he was also a good friend of the owner of the Case IH dealership. He said, “I just came from my dealer down the road and you know what? They don’t have a quart of green paint in that store. They told me they could have it for me by tomorrow. Can you believe that?”
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To The Point: Making Parts Sales Sexy

The parts department isn’t a particularly sexy department, so most dealers usually put their focus on the sales department. We haven’t been that way. Parts first is how we look at ourselves.” That’s what one dealer recently told me when I asked him what set his dealership apart. He went on to explain how the parts department is the first priority when it comes to training, showroom space and merchandising.
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Kschmidt2_sm.png

To The Point: Making Parts Sales Sexy

"The parts department isn’t a particularly sexy department, so most dealers usually put their focus on the sales department. We haven’t been that way. Parts first is how we look at ourselves.” That’s what one dealer recently told me when I asked him what set his dealership apart. He went on to explain how the parts department is the first priority when it comes to training, showroom space and merchandising.
Read More

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