Items Tagged with 'demos'

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Charlie Glass 2017

The Equipment Demonstration Pays Dividends

When your product is unique, expensive and unknown, there is only one way to promote it and that is by demonstrating it in the field to actual customers. I began to travel my first territory in 1970 and the principal instruction I received was that I needed to sell our flagship product, a 15-foot cutter, which my predecessor had failed to sell.
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