Items Tagged with 'Charlie Glass'

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Examining the Majors’ Brand-Purity Efforts

As the pressures mounted for brand-pure retail stores, FEMA’s Dealer Relations efforts worked behind the scenes to protect shortliners’ place on dealers’ lots
While the push for purity by the major lines can be an issue for dealers, it is more troublesome for the shortline manufacturers, some who can suddenly lose territory in competitive markets.
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Charlie Glass March 2018 photo
FEMA's 75th Anniversary

What If FEMA Did Not Exist?

FEMA has been, and will continue to be, a vital link in the U.S. and Canadian ag equipment markets and without such an organization those markets would lag in new product development and introduction. 


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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
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Trying to Get ‘Lift Off’

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
Despite the honeymoon period following our statement-making first issue, the rest of 2004 proved challenging.
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