Items Tagged with 'johnson tractor'

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Johnson Tractor

Johnson Tractor Acquires A.A. Anderson

Johnson Tractor has announced the acquisition of A.A. Anderson marking a significant expansion in the north Chicagoland area, that will allow the company to serve all market segments including consumer, construction and agriculture primarily with the Kubota brand.
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Special Report

Dare to Dream: How Might Dealer Facilities Evolve by 2030?

As customer demographics — and how they do business — shift, and equipment technology evolves, the function and style of the traditional farm equipment dealership will likely change with them.
From less new equipment inventory to display in the showroom to charging stations and drone stations — the features of the farm equipment dealership could look different 10 years down the road.
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Conversations in Ag

Women Add a Different Perspective to the Sales Process

Anne Salemo and Kathryn Hesebeck have more in common than they first thought sitting down together in Johnson Tractor’s Janesville, Wis., store. Both women came into the farm equipment industry under the wings of their fathers into the family business and both are mothers in a male dominated business. Salemo, CEO of Charter Software, and Hesebeck, a third generation salesperson for Johnson Tractor, a 4-store Case IH dealership, discuss the advantages of being a woman in the dealership business and transitioning a business from one generation to the next.
Anne Salemo, CEO of Charter Software, and Kathryn Hesebeck, a third generation salesperson for Johnson Tractor, discuss the advantages of being a woman in the dealership business and transitioning a business from one generation to the next.
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Conversations in Ag

Deere and Case IH Dealers Compete in Janesville

In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis. Both are second-generation dealers with siblings as partners (Chris runs the business with her brother Bryan and father Curt Hanson, while Leo does the same with brother Eric) and steadily collected additional stores from small-operation origins. Frodel (44) and Johnson (62) also found a lot of similarities and values in their businesses as they dug in for a candid discussion and what the future may look like.
In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis.
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PFD Summit: Reboot or Recycle? Strategies for Selling & Servicing Used Technology

2017 Precision Farming Dealer Summit — Roundtable Coverage
Much like with used iron, dealers need to be picky and “buy right” when it comes to selling and servicing used precision farming equipment. Among the top things to consider when it comes to taking in a piece of used precision technology are age and condition of the unit, who potential second customers are and how many of the same unit you have in inventory already.
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Sponsored Content: Successful Equipment Remarketing Strategies

Johnson Tractor — Student of Used

Tired of losing customers to wholesale auctions and farm sales during the lean years of 1982-86, Leo Johnson, partner, Johnson Tractor in Janesville, Wis., found survival in a "If you can't beat 'em, join 'em" approach. He was soon an active participant in anywhere used iron was being sold. "Buying and selling used equipment got us through," he says.
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My Greatest Mistake: Leo Johnson

President, Johnson Tractor Inc. (2012 Dealership of the Year)
“The fact that I’ve been in the same farm equipment dealership for 38 years may not equate to success as much as stamina. I’ve certainly had some measurable success over the years as well as some well-intended mistakes. Hindsight is 20/20, so looking back at the mistakes is easy.
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My ‘Greatest’ Mistake

8 farm equipment executives share their greatest mistakes and the lessons ‘forged in the fire’ that they carry with them today.
That was an email I received from Johnson Tractor’s Leo Johnson (see p. 30) as we were preparing for this SHOWCASE special report. Said another way (by 19th century philosopher Arthur Schopenhauer), “Mostly it is loss which teaches us about the worth of things.”
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Dealership of the Year Hall of Honors

Walk through the history of Farm Equipment's Dealership of the Year recipients.

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