Items Tagged with 'johnson tractor'

ARTICLES

Salemo-Hesebeck.jpg
Conversations in Ag

Women Add a Different Perspective to the Sales Process

Anne Salemo and Kathryn Hesebeck have more in common than they first thought sitting down together in Johnson Tractor’s Janesville, Wis., store. Both women came into the farm equipment industry under the wings of their fathers into the family business and both are mothers in a male dominated business. Salemo, CEO of Charter Software, and Hesebeck, a third generation salesperson for Johnson Tractor, a 4-store Case IH dealership, discuss the advantages of being a woman in the dealership business and transitioning a business from one generation to the next.
Anne Salemo, CEO of Charter Software, and Kathryn Hesebeck, a third generation salesperson for Johnson Tractor, discuss the advantages of being a woman in the dealership business and transitioning a business from one generation to the next.
Read More
optimized
Conversations in Ag

Deere and Case IH Dealers Compete in Janesville

In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis. Both are second-generation dealers with siblings as partners (Chris runs the business with her brother Bryan and father Curt Hanson, while Leo does the same with brother Eric) and steadily collected additional stores from small-operation origins. Frodel (44) and Johnson (62) also found a lot of similarities and values in their businesses as they dug in for a candid discussion and what the future may look like.
In mid-April, Chris Frodel, Mid-State Equipment (John Deere) drove over from her store to meet in the conference room at Johnson Tractor (Case IH), Leo Johnson’s store. The length of Frodel’s drive on Highway 14 was a full 4 minutes. That’s how close these two dealerships are in the rich agricultural region of Janesville, Wis.
Read More

PFD Summit: Reboot or Recycle? Strategies for Selling & Servicing Used Technology

2017 Precision Farming Dealer Summit — Roundtable Coverage
Much like with used iron, dealers need to be picky and “buy right” when it comes to selling and servicing used precision farming equipment. Among the top things to consider when it comes to taking in a piece of used precision technology are age and condition of the unit, who potential second customers are and how many of the same unit you have in inventory already.
Read More
Sponsored Content: Successful Equipment Remarketing Strategies

Johnson Tractor — Student of Used

Tired of losing customers to wholesale auctions and farm sales during the lean years of 1982-86, Leo Johnson, partner, Johnson Tractor in Janesville, Wis., found survival in a "If you can't beat 'em, join 'em" approach. He was soon an active participant in anywhere used iron was being sold. "Buying and selling used equipment got us through," he says.
Read More
Greates-Mistakes-Leo-Johnson.png

My Greatest Mistake: Leo Johnson

President, Johnson Tractor Inc. (2012 Dealership of the Year)
“The fact that I’ve been in the same farm equipment dealership for 38 years may not equate to success as much as stamina. I’ve certainly had some measurable success over the years as well as some well-intended mistakes. Hindsight is 20/20, so looking back at the mistakes is easy.
Read More
Greates-Mistakes-Art.png

My ‘Greatest’ Mistake

8 farm equipment executives share their greatest mistakes and the lessons ‘forged in the fire’ that they carry with them today.
That was an email I received from Johnson Tractor’s Leo Johnson (see p. 30) as we were preparing for this SHOWCASE special report. Said another way (by 19th century philosopher Arthur Schopenhauer), “Mostly it is loss which teaches us about the worth of things.”
Read More
Best-of-FE-Web_FE_1016_Art.jpg

What Caught Your Attention in 2016?

Read these summaries of the ‘most-viewed’ content via Farm Equipment’s Digital Media offering — over the first 8 months of the year.
As editors, it’s our job to know, and deliver on, the news, topics and ideas that are most relevant to the farm equipment industry. Unlike years past, the prevalence of analytics in today’s world allows us to take a first-hand look at the information-consumption habits of our audience.
Read More

PFD Summit: Internal Management Challenges Still to Solve for Sustainable Precision Farming Service Plans

Jason Pennycook, precision specialist at Johnson Tractor (4 stores in Wisconsin and Illinois), says Johnson is still working on the internal management issues, including how service plans are billed, who is responsible and how to get all locations on the same page, as many farmers will use one or more stores. “We’re working on ways to make sure every service manager at every store knows when a farmer is on a service plan so he doesn’t get billed incorrectly.”
Read More

IMAGE GALLERIES

Dealership of the Year Hall of Honors

Walk through the history of Farm Equipment's Dealership of the Year recipients.

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings