Christine Book

Christine Book

Christine Book was the Managing Editor of Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer. Her background includes editorial roles for healthcare publications in radiology and cardiology. She has served in a marketing capacity for magazines in the transportation, stormwater and construction industries, and served clients in a range of industries.

ARTICLES

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Dealer Profile

Calculated Risk & Generational Leadership Define More Farm Stores

A 5-store, 4th generation Indiana rural lifestyle dealer combines leadership & legacy for growth in a challenging OPE market
An ag tractor dealer started by Homer More in 1913 is still running strong, led by the 4th generation leader of the family. At the helm today is Andy More, president, Homer’s great grandson.
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Dealership of the Year

5 Questions with FE Dealership of the Year Lowe & Young Sales Manager

In this conversation with Farm Equipment, Lowe & Young’s Jon Bauman reflects on his 25-year journey from the shop floor to sales manager, sharing how customer satisfaction, service support, and strategic brand growth continue to drive dealership momentum. The 2025 Dealership of the Year is brought to you with the support of Associated Equipment Distributors (AED).
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Farm Equipment

Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers

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