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Ben Thorpe

Ben Thorpe

Ben Thorpe worked with Lessiter Media from 2019 to 2024, working as the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He graduated with a writing degree from Carroll University.

Articles

ARTICLES

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On the Record

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

By Ben Thorpe posted on April 12, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Weasler Engineering, we talk to an analyst and dealers on how interest rate cuts could impact the ag equipment industry. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, the Baltimore bridge collapse, planter sales forecasts, leasing volumes and Titan Machinery's latest earnings report.
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On the Record

What Interest Rate Cuts Mean for the Ag Equipment Industry

By Ben Thorpe posted on March 29, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Associated Equipment Distributors, we talk to an analyst and dealers on how interest rate cuts could impact the ag equipment industry. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, the Baltimore bridge collapse, planter sales forecasts, leasing volumes and Titan Machinery's latest earnings report.
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Boots on the Ground

Strong Customer Relationships, Parts Inventory Central to Spring Success

4-store John Deere dealer Alliance Tractor squares up against larger competition by sharing knowledge, prioritizing premium remote service & keeping the parts warehouse full
By Ben Thorpe posted on March 25, 2024 | Posted in Best Practices
It’s almost done raining on a late February afternoon in Vincennes, Ind., where the team at 4-store Indiana and Illinois John Deere dealer Alliance Tractor’s Vincennes store prepares for planting season.
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Used Equipment University Series

[Video] The Dangers of Becoming 'Emotionally Attached' to Used Inventory

By Ben Thorpe posted on March 21, 2024 | Posted in Best Practices, Manufacturer & Dealer Issues
In this episode of Farm Equipment's Used Equipment University Series, Associate Editor Ben Thorpe sits down with Tom Healy, Dealer Development Manager at the North American Equipment Dealers Assn., tells the story of how he made a tough decision with his dealership's rising used forage harvester inventory in 2018. He warns about the dangers of becoming emotionally attached to used equipment in pursuit of a margin that may never materialize.  The Used Equipment University series is brought to you by Tractor Zoom
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