George Keen

George Keen

George Keen, of Wise Wolf Consulting, has more than 45 years of strategic consulting experience and in-depth knowledge of all facets of equipment dealer distribution, sales and service. He has held positions including vendor, consultant and dealer to bring thought leadership and pragmatic advice to dealers seeking improved sales and P&L performance.

ARTICLES

George Russell
Planning for Profits

Why Use a Financial Model?

Using a financial model and not just a budget is important to achieving consistent profitability. To show the difference between the two, let’s consider a real world situation for a dealership.
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George Russell
Planning for Profits

Benchmark Your Service Personnel Costs

The single biggest personnel cost in a farm equipment dealership is in the service department. Of course, most dealerships will have more personnel in service than other departments. But if this cost is more than 20% of your service revenues, you need to closely examine it to determine if some things are out of line.
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Planning for Profits

Benchmark Your Service Personnel Costs

The single biggest personnel cost in a farm equipment dealership is in the service department. Of course, most dealerships will have more personnel in service than other departments. But if this cost is more than 20% of your service revenues, you need to closely examine it to determine if some things are out of line.
Read More
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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