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Articles by George Keen

Performance-driven Dealerships: Part 1

Optimal Sales Force Management in an Ag Equipment Dealership

Part 1 of this new series covers the expectations of the sales manager & their staff
By George Keen posted on February 20, 2025 | Posted in Best Practices, Department Management
To put it simply, the sales manager is responsible for only 3 things: the sales activity, the quality of the sales calls and the allocation of the effort. Your choice of allocating these resources for maximum exposure and results is one of the primary responsibilities as the sales manager.
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Sponsored Content: Success in Shortline Machinery

What Consultants Say About Shortline-Only Farm Equipment Dealerships

We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
By George Russell, George Keen, and John Schmeiser posted on February 15, 2016 | Posted in Niche Equipment Markets
We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
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George Russell
Planning for Profits

Dealership Training: Drive an Effective Process

By George Keen and George Russell posted on October 13, 2011
Last month we emphasized that the pace of change in technology and business processes requires continuous upgrading of employee skills to remain competitive. This month, we expand on the topic of training and focus on how best to drive the effectiveness of your training process to maximize return on your investment (ROI).
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Planning for Profits

Dealership Training Part 2: Drive an Effective Process

By George Russell and George Keen posted on October 13, 2011 | Posted in Department Management
Last month we emphasized that the pace of change in technology and business processes requires continuous upgrading of employee skills to remain competitive. This month, we expand on the topic of training and focus on how best to drive the effectiveness of your training process to maximize return on your investment (ROI).
Read More
Planning for Profits

The Link Between Sales & Absorption

By George Keen and George Russell posted on October 5, 2011
Whether it's from your manufacturer's demand for market share or machine population, or your need for more revenue, dealers continue to look for ways to boost sales. A good place to start selling more machinery is to look first at your parts and service departments. There is a strong link between sales coverage and better parts and service profitability - meaning better absorption.
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Planning for Profits

The Link Between Sales & Absorption

By George Keen and George Russell posted on October 5, 2011 | Posted in Operations & Finance
Whether it's from your manufacturer's demand for market share or machine population, or your need for more revenue, dealers continue to look for ways to boost sales. A good place to start selling more machinery is to look first at your parts and service departments. There is a strong link between sales coverage and better parts and service profitability - meaning better absorption.
Read More

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