Articles by Farm Equipment Staff

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Deere Settles RTR Lawsuit with FTC, States

The settlement represents the FTC’s “latest commitment to reducing the cost of living for Americans, including both farmers and downstream consumers of the products those farmers produce,” the agency said.

The settlement represents the FTC’s “latest commitment to reducing the cost of living for Americans, including both farmers and downstream consumers of the products those farmers produce,” the agency said. 


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Dealership of the Year

22nd Annual Award Recognizes Top Farm Equipment Dealers

Messick’s Equipment named 2026 Farm Equipment Dealership of the Year, with King Ranch receiving Best-In-Class Honors

Messick’s Equipment named 2026 Farm Equipment Dealership of the Year, with King Ranch receiving Best-In-Class Honors. The 2026 Dealership of the Year is brought to you with the support of Associated Equipment Distributors (AED).


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Beyond Broke/Fixed: How Ag Equipment Dealers Can Secure Warranty Approvals

In an era driven by technology, documentation is paramount for reimbursement. Devon McGwin outlines the steps to move from simple service orders to robust, audit-compliant ag equipment warranty claims

Devon McGwin, development and compliance director with Warranty Consulting Services, notes that with nearly two decades of experience, he has seen the "gravy train" of simple warranty reporting disappear. 


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[Video] Tim Brannon Reflects on What's Made Him Successful

Tim Brannon reflects on life being a series of battles that must be strategically chosen and won. He discuss their agricultural career building and providing equipment to help feed the world, emphasizing agriculture's role in feeding humanity and the responsibility to serve others with faith, friends, and family. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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[Video] Surviving Through Challenging Times

Tim Brannon discusses overcoming major challenges including 1980s ag downturn and low prices that caused $600,000 losses, surviving by purchasing used equipment from dealer closeouts, expanding to multiple locations, and rebuilding after a devastating fire in 2023 destroyed everything except rolling stock. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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