If he could find them, Dave McCarthy, Titan Machinery’s southwest regional manager, could easily hire as many as 40 experienced service technicians for the 16 stores he oversees.

A key step to tackling the technician shortage starts with convincing high school kids that their post-secondary education does not need to be at a 4-year institution for them to be successful and make good money.  

The shortage of service technicians isn’t a new problem facing the farm equipment industry — but it is a growing concern and a challenge that is getting harder to overcome.

Whether your dealership has 1 store or 21 stores, developing your next generation of leaders at all levels is critical for the future success of the business. 

You’ve likely noticed the issue in your hands is a little slimmer than past September issues. At the end of 2020, we made the decision to revamp the issue. In a digital age, with so much information readily available, we felt the directory had outlived its usefulness.