Articles by Kim Schmidt

WEDA Dealer Institute

[Webinar] Digging Up Accurate Used Values

There is no silver bullet when it comes to sourcing accurate used equipment values. During this webinar, Trent Hummel, a core trainer for the Western Equipment Dealers Assn. Dealer Institute, discussed how to review multiple sources and data fields in order to most accurately value used equipment. This FREE webinar was brought to you by the WEDA Dealer Institute. [To view any of our webinar replays, you must be logged in with a free user account.]
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Brian Taschuk
Special Report: After the Ink Dries

Cultural Integration: Embrace Change From the Get Go

Agriterra Equipment is an ever-growing dealership group that stresses open communication in the days following an acquisition.
Agriterra Equipment, an 8-store AGCO dealer in Alberta, was born out of an acquisition in 2013. Brian Taschuk started the dealership by acquiring Selmac Equipment, which was a 3-store operation. Since that initial acquisition, Taschuk has acquired another dealership every 6 months. Today, the dealership has grown to 8 stores. “We’re on a constant integration journey every month,” he says.
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Kim Schmidt
From the Desk of Kim Schmidt

Who’s Ready for a Bit of Good News?

We regularly hear from dealers that $4 corn and $10 soybeans represent the psychological threshold for farmers. When corn goes over $4 and beans over $10, most farmer’s outlook improves markedly. Over the last month or so we’ve seen a nice increase in crop prices. I was on the road last week visiting dealers, and one of them mentioned he’s started to notice an improvement in farmer sentiment.
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[Webinar] Drivers of the Business: Financial Metrics for the Non-CPA

During this webinar, Mike Hedge reviews how basic financial statements fit together and what they measure. He also introduces a few key metrics that he believes are key to helping dealers maintain a healthy business for the long run. This live event took place at 2:00 p.m. CDT on April 26, 2016. [To view any of our webinar replays, you must be logged in with a free user account.]
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Mayfield

Whayne Supply Co. Renovates to Highlight 'Ag Stores'

Whayne Supply Co., a Caterpillar, AGCO and Claas dealer that has been in business for 104 years recently underwent a facility and brand renovation. “We’re a Caterpillar dealer; we serve construction, mining, power systems and many other markets. Ag was getting lost in our facilities,” says Richard Scott, vice president and general manager of Whayne Supply.
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Washington Tractor Behind the Scenes

Create Brand Identity Through Storytelling

Recognizing emerging trends in consumer habits, Washington Tractor has supplemented traditional marketing with videos to reinforce the dealership’s brand.
Customers are getting hit with advertising messages from every angle — TV, radio, print, social media and even in their email. “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else,” says Tyler Musson, corporate marketing manager for Washington Tractor, a 12-store John Deere dealership in Washington state.
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Woodford Equipment
Sponsored Content: Success in Shortline Machinery

Starting Anew to Fill a Product Gap

Eric Woodford left a successful farming and custom baling operation to start a shortline dealership focused on biomass harvesting equipment.
Eric Woodford left a successful farming and custom baling operation to start a shortline dealership focused on biomass harvesting equipment.
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[Webinar] Top Tips for Improving No-Till Planter Performance

Farm Equipment held a joint webinar event sponsored by Martin Industries, the manufacturers of Martin-Till planter attachments and tools. On March 16 at 10 a.m. CST, we took an in-depth look at planter setups, tools and technologies that will improve no-till seeding performance. No-Till Farmer magazine co-hosted the event. [To view any of our webinar replays, you must be logged in with a free user account.]
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