Assigning the right value to used equipment is key to moving it off your lot, but how closely are you paying attention to the tires on the trades you take in? The condition and value of the tires on a piece of used machinery could have a big impact on whether or not you get it sold. In this webinar, Casey Seymour, used equipment/remarketing manager for PrairieLand Partners, and Terry Morris, Great Lakes sales manager and senior salesman for Dawson Tire and Wheel, discuss the importance of knowing the value of the tires on your used equipment and to take tire condition into account when pricing used units.

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Dealer succession planning is a regular topic in the pages of Farm Equipment; in fact we devoted an entire special report and conference to the topic a few years ago. Progressive dealerships have a plan in place or are working on their plan to prepare the next generation of managers and leaders to move the business forward. But, what are you as the dealer doing to prepare your business for the next generation of customers? Anything?

The agriculture market is a hard one to predict. Between the weather and politics, there’s no sure fire answer to what commodity prices might do or when equipment sales might start to pick back up.

In the current Agricultural market, there is added pressure on parts departments to increase sales and margins. In this webinar, WEDA Dealer Institute trainer Kelly Mathison shared methods that will help you set goals for increasing parts sales in your dealership and managers to engage parts staff in contributing to the process. We will also identify 5 key areas to increase sales.  [To view any of our webinar replays, you must be logged in with a free user account.]

If you asked Cory Forrester what the biggest lesson he learned through the process of building a new dealership is, he’d tell you it’s to do your homework.