Kim Schmidt

Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

By Kim Schmidt posted on April 23, 2020 | Posted in Best Practices, Department Management, Dealership Marketing

Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.

Implement & Tractor Archive

Ace Pump Celebrates 75 Years of Growth and Innovation

By Kim Schmidt posted on April 21, 2020 | Posted in Product Innovations & Introductions

The year was 1945. As World War II was winding down, America was turning from war production to a robust peacetime economy. One of the many new companies to emerge during that landmark year was Ace Pump Corp. of Memphis, Tenn., founded by Roy Bell Sr., Elmer Theis and Bob Barry.

Today’s Recap: Carolyn Lorenzen & Jeff Dillon, Lead Service Coordinators, 21st Century Equipment, Scottsbluff, Neb.

By Kim Schmidt posted on April 16, 2020 | Posted in Department Management

For the most part, the service departments at 21st Century Equipment’s 17 stores are operating as normal as customers prepare for spring planting, with one exception.

Today’s Recap: Neil Messick, Messick, Messick’s, Elizabethtown, Pa.

By Kim Schmidt posted on April 9, 2020 | Posted in Best Practices, Dealer News

With nowhere for their product to go, many dairies have been forced to dump their milk. Dairy farmers make up a significant portion of Messick’s customer base. Seeing their customers struggle, staff at the 5-location dealership wondered if there was anything they could do.

Dealer Day in the Life Series

Jordan Kite, Agri-Service Journal: April 7, 2020

By Kim Schmidt posted on April 9, 2020 | Posted in Best Practices, Used Equipment Remarketing, Operations & Finance

Jordan Kite, Equipment Asset Manager for new and used equipment for Agri-Service, is in his third week of working from home because of COVID-19. Typically in his role, Kite regularly travels among Agri-Service’s 9 locations. Now, he’s relegated to his home office.

Helping How We Can — Providing Content You Can Use

By Kim Schmidt posted on April 6, 2020 | Posted in Best Practices, Department Management, Dealership Marketing

These are strange times we're operating in, but the entire Farm Equipment team is dedicated to getting you the important content you want and need. In times of crisis, there's often an urge to help however you can. Social distancing and safer at home orders make that a little bit more challenging.

Dealer Day in the Life Series

Shawn Skaggs, Livingston Machinery Journal: April 1, 2020

By Kim Schmidt posted on April 2, 2020 | Posted in Best Practices, Operations & Finance

In these strange times we’re in these days with the Coronavirus, Farm Equipment asked 4-Store President/CEO Shawn Skaggs, Livingston Machinery, to keep a 1-day journal on Wednesday, April 1, the dealership's first day of having two of its locations closed to customers while still remaining open for business.

Webinar Replay

An In-Depth Look at Lending & Tax Provisions Available to Dealers Through COVID-19 Relief Package [Webinar]

By Kim Schmidt posted on April 2, 2020

Congress has now passed an historic relief package in response to the COVID-19 crisis. Join Curt Kleoppel, CFO of WEDA and President of EDC, and Eric Wareham, Vice President of WEDA government affairs, for an in-depth analysis of the lending and tax provisions made available to dealers through the legislation. [To view any of our webinar replays, you must be logged in with a free user account.]

Eis Implement Makes Strides as Single-Store Operation

Empowering employees to make the decision on margin vs. increased unit sales on a case-by-case basis has helped the dealership improve its absorption rate.

By Kim Schmidt posted on March 27, 2020 | Posted in Used Equipment Remarketing, Operations & Finance, Department Management

The single-store John Deere dealership can be hard to find these days, but in Two Rivers, Wis., Eis Implement is a thriving business that has found ways to make its smaller footprint work in its favor.

Finding the Good News Amid the Crisis

By Kim Schmidt posted on March 24, 2020 | Posted in Best Practices

To say we’re in the midst of a challenging time would be an understatement. Among all the news in the last week about closings, there was a spot of bright news.

Articles by Kim Schmidt

Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

Ace Pump Celebrates 75 Years of Growth and Innovation

Today’s Recap: Carolyn Lorenzen & Jeff Dillon, Lead Service Coordinators, 21st Century Equipment, Scottsbluff, Neb.

Today’s Recap: Neil Messick, Messick, Messick’s, Elizabethtown, Pa.

Jordan Kite, Agri-Service Journal: April 7, 2020

Helping How We Can — Providing Content You Can Use

Shawn Skaggs, Livingston Machinery Journal: April 1, 2020

An In-Depth Look at Lending & Tax Provisions Available to Dealers Through COVID-19 Relief Package [Webinar]

Eis Implement Makes Strides as Single-Store Operation

Finding the Good News Amid the Crisis

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