Articles by Dan Crummett

Dan Crummett

Ahead Of The Curve: Pinpoint Targeting Aims at Reducing Input Use

As financial and environmental pressure continues to mount on farmers to reduce chemical inputs, the marketplace is responding with a host of sophisticated products aimed at better targeting crop protectants. At the same time, the demand for more precise sprayer capabilities opens sales and service opportunities for equipment dealers ranging from new OEM equipment sales to retrofit projects on existing spraying equipment.
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Dan Crummett
Ahead of the Curve

Dynamic Pricing Will Change Ag Retail

We’ve heard for years that “information is power” and one needs to look no further than the travel industry to see the effects online commerce has had in the buying and selling of airline tickets and hotel room rentals. Very few people call a travel agent to take care of those things today, whereas 20 years ago, company or independent agents booked nearly all flights and a significant amount of lodging and rental car business.
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Dan Crummett
Ahead of the Curve

Ahead of the Curve: Dynamic Pricing Will Change Ag Retail

We’ve heard for years that “information is power” and one needs to look no further than the travel industry to see the effects online commerce has had in the buying and selling of airline tickets and hotel room rentals. Very few people call a travel agent to take care of those things today, whereas 20 years ago, company or independent agents booked nearly all flights and a significant amount of lodging and rental car business.
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Dan Crummett
Ahead of the Curve

New Programs Offer Relief for Sluggish Iron Sales

CPO and rental programs can help boost sales and make ends meet for dealers faced with big backlogs of new and used farm equipment.
Weak commodity prices continue to translate into a slump in farm equipment sales in the U.S. and Canada, and that has ag equipment dealers struggling to find ways to boost revenues and move a backlog of new and used equipment from their lots. Meanwhile, some equipment manufacturers are leaning on their dealer networks to “stock up” and place more orders — purchases the dealers worry cannot be sold profitably.
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Dan Crummett

Ahead of the Curve: New Cover Crop Seeders Invite Dealer Expertise

Recent research by the Conservation Tillage Information Center shows American farmers are beginning to use cover crops in their rotations to conserve moisture, boost yields of subsequent cash crops, fight erosion and add organic matter to their farm fields. With estimates predicting 20 million acres of U.S. cropland to be seeded to cover crops by 2020, the trend amounts to a significant new agronomic enterprise in many areas, even if cover crops are not considered a cash crop.
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Ahead of the Curve: Is Your Dealership Ready for Growing Use of Cover Crops?

While the use of cover crops is not new, interest in the benefits they can produce is growing. U.S. farmers are on track to plant cover crops in their normal rotations to the tune of more than 20 million acres by 2020. The interest in keeping something growing on fields year round is rooted in farmers’ search for increased yields, better management of natural rainfall, reduced soil erosion, boosting soil organic matter and better overall “soil health.”


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