Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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How to Sell

Butterfly Mowers Boost Capacity, Fosters Better Use of Tractor

Putting the self-propelled windrower out to pasture and coupling 3 mowers to the already-owned tractor allows customers to increase capacity to achieve ‘hay in a day.’
Putting the self-propelled windrower out to pasture and coupling 3 mowers to the already-owned tractor allows customers to increase capacity to achieve ‘hay in a day.’
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Dealership Minds

Navigating the Numbers for Growth

Spend time with Mike Hedge at his office in Rantoul, Ill., and terms like number cruncher, prognosticator, teacher, purser, and analyst all come to mind. And when it comes to the subject of balance sheet management, “evangelist” is also a fitting word. As CFO & Treasurer of a $240 million company, Hedge must manage all the details yet remain at a 50,000-foot view to pilot the finances of a growing company.
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Dealership Minds

Probing Questions Solves Parts Department Mysteries

An effective parts department, says Todd Lippens, can pinpoint a customer’s needs even when they’re too hurried to provide good information. “With cell phones today, farmers pick up and call immediately, even before thinking,” he says. At the Polo store, more than half of his store’s part transactions are handled by phone.
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