Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

Greates-Mistakes-Kent-and-Mark-Buchholz.png

My Greatest Mistake: Kent Buchholz

Finance Manager & Sales, Kennedy Implement, Philip, S.D. (2012 Dealership of the Year)
“Own everything you do or don’t do. Good or bad times don’t matter; every decision made, or not made, must be owned up to. It might be something incorrect that someone else in the dealership said to a customer, or as simple as not calling someone back. Either way, you must be willing to ‘own’ it — because your reputation is at stake.
Read More
Greates-Mistakes-Tom-Rosztoczy.png

My Greatest Mistake: Tom Rosztoczy

CEO, Stotz Equipment Co., Avondale, Ariz. (2013 Dealership of the Year)
“In 2001, we purchased 6 locations from 4 owner groups in Utah and Idaho over the course of 4 months (Mistake #1). To manage the new stores we hired people from outside the company (Mistake #2). Viewing travel as an expense, we limited the travel between the old stores and the new stores (Mistake #3).
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings