Manufacturer & Dealer Issues

DigiFarm VBN Announces Supplier Agreement with AGCO

DigiFarm VBN, an agricultural technology company, announces it has signed a supplier agreement with AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment solutions. The supplier agreement will offer DigiFarm VBN cellular hardware and GNSS corrections for all models of agriculture GNSS receivers through Challenger, Fendt and Massey Ferguson dealers in North America.
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Kanicki
From the Desk of Dave Kanicki

Independent … but Not Too Independent

If you were to read through any of the major farm equipment manufacturers annual reports (also referred to as Form 10-K by the SEC), each of them refers to the businesses that sell their products as “independent dealers.” This would imply that those dealers are free to operate their businesses as they see fit. We all know this isn’t anywhere close to what’s actually taking place in the real world of the farm equipment business.
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Lessiter
From the Desk of Mike Lessiter

Day in the Life: What Does a Dealer Development Manager Do?

One of the fun things about our coverage of the farm equipment business is discovering and sharing how each of the various cogs perform together in the larger “machine.” On each of the Dealership Minds special issues, we’ve had subscribers laugh about how they learned something they didn’t know about the role of a person they’d worked 10 yards away from for a decade, sometimes more.
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