Mfr. & Dealer Issues

‘Producer-First’ Partners to be Mantra of New Case IH Exec

After 12 years of dealers (partners as Scott Harris calls them) accustomed to the same personality at the top, Harris bring a familiar yet fresh approach as the new leader of Case IH Agriculture’s North American dealer network.
In this year’s series, the third such project Farm Equipment (FE) has done since 2006, Scott Harris is the newest exec we’ve sat down with and mic’d up, having just 8 months on the job. In the 14 years our company has operated FE magazine, Case IH has shown the greatest interest of all the major lines in the relationship with FE editors and the publication’s position in the dealer universe. (That isn’t to say the coverage pleased them, but dialog and the ability to pick up the phone with our staff has been important to Case IH).
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Dealing with Their Dealers: 4 of the Big 5 OEMs Discuss the Top Priorities for Their Dealer Network

It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
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For Kubota, Strengthening and Supporting Dealers is Priority

A diverse product offering is helping Kubota and its dealers through a down ag economy, says Todd Stucke, senior vice president of marketing, product support and strategic projects. Today, Kubota dealers who stand alongside the brand to sell and support a range of products are well-positioned to succeed.
Kubota’s been a company on the move in recent years, diversifying its product lines and expanding its reach into the large ag equipment market.
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Manufacturer Perspective: Michael Horsch

Farm Equipment editor Mike Lessiter sat down with Horsch CEO Michael Horsch, who'd traveled from Bavaria, Germany, for the official opening of his new educational farm in in Downs, Illinois. In addition to the presentations and demos for top dealers and VIP farmers he gave during the trip, Lessiter and Horsch spent 2 hours in a late-night interview in the farm manager’s office.
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