Manufacturer & Dealer Issues

2024 Dealership Minds Summit

Johnson Tractor Details Decade-Long Succession Journey

In this special session, recently retired Leo Johnson (chairman) & Eric Reuterskiold (president/CEO) of Johnson Tractor (Dealership of the Year Alumni Group) rewind the clock and describe the succession plan they carefully scripted in 2011 and fully executed in 2021.
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The Dangers of Becoming 'Emotionally Attached' to Used Inventory.png
Used Equipment University Series

[Video] The Dangers of Becoming 'Emotionally Attached' to Used Inventory

In this episode of Farm Equipment's Used Equipment University Series, Associate Editor Ben Thorpe sits down with Tom Healy, Dealer Development Manager at the North American Equipment Dealers Assn., tells the story of how he made a tough decision with his dealership's rising used forage harvester inventory in 2018. He warns about the dangers of becoming emotionally attached to used equipment in pursuit of a margin that may never materialize.  The Used Equipment University series is brought to you by Tractor Zoom
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