Dealer News

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2022 Dealership of the Year: Riechmann Bros.

How Riechmann Auctions Helps the Dealership Business

Sales Manager Keith Riechmann how the 60 years of experience with auctions has helped Riechmann Auction LLC to be a powerful asset to the dealership. Running 2 large consignment auctions each year will introduce up to 3,000 participants to offerings from all over the Illinois area, provided by everyone from dealers looking to liquidate unneeded equipment to estate sales.
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2022 Dealership of the Year: Riechmann Bros.

Riechmann Bros. Grows Through Customer Relationships

While other farm equipment dealerships seek to expand to as many locations as possible, Bill Riechmann shares how he can best serve their customers through their 4 store locations. While the business has expanded with a few acquisitions over the years, the personal relationship they've curated with their customers allows them to anticipate business needs before any issues might arise.
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2022 Dealership of the Year: Riechmann Bros.

Riechmann Bros. Serve Community for 100 Years

General Manager Bill Riechmann discusses how his grandfather Hugo Riechmann entered the farm equipment business in 1922 at 22 years of age. Over the next 100 years the Riechmann family continued his legacy, being nominated dealership of the year on their centennial anniversary.
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2022 Dealership of the Year: First Choice Farm and Lawn

First Choice Farm and Lawn's Guiding Principles

One of First Choice Farm and Lawn’s guiding principles is staying positive and being their for their customers and doing the right thing — every time. Owners Ron and Don Parks discuss how they’ve instilled this mindset in the staff across all locations.
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2022 Dealership of the Year: First Choice Farm and Lawn

Ron and Don Parks — Dealership Owners at 25

Upon graduating from the Univ. Tennessee at Martin in 2009, Ron Parks got a job working for Danny Montgomery, who owned a Kubota dealership in Union City, Tenn. Three years later Ron reached out to his brother Don, who was working as a financial advisor, with the news that there was an opportunity to purchase the dealership.
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2022 Dealership of the Year: First Choice Farm and Lawn

First Choice Farm and Lawn Team Comes Together for Tornado Clean Up

After a devastating tornado hit the region on Friday, Dec. 1, 2021, First Choice Farm and Lawn helped to organize over 250 volunteers made up of employees and customers from all over the state, and 30 pieces of equipment and dump trucks to help clean up. The group helped the community of Samburg, Tenn., recover from the damage.
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