Articles Tagged with ''precision farming''

On the Record

[Podcast] Improving Crop Yields Offers $240B Precision Farming Opportunity

In this podcast we dive into a new report from Goldman Sach's on the $240 billion market that exists for precision farming technology to address the 70% increase in food production by 2050, Farmobile's acquisition of Prime Meridian, an increase in landscapers equipment spending, Deere's June retail sales, Art's Ways second quarter earnings and Clean Seed Capital's acquisition of Harvest International.
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Conversations in Ag

Kentucky Grain Producer and Case IH Dealer Discuss Farm Equipment Brand Loyalties

Kentucky grain producer Joe Sisk and Jeff Morgan, H&R Agri-Power (Case IH dealer) share views into each other’s world and why they have not yet consummated a high-ticket deal for Sisk’s 5,000-acre operation, which remains 100% green on combines and tractors. As soon as they sat down, Sisk (45) reminded Morgan (53) that he’d been his tractor engine instructor in 4H 33 years earlier. Morgan remembered the class and the curriculum (“intake, compression, power and exhaust”) but hadn’t realized Sisk had been in the class.
Kentucky grain producer Joe Sisk and Jeff Morgan, H&R Agri-Power (Case IH dealer) share views into each other’s world and why they have not yet consummated a high-ticket deal for Sisk’s 5,000-acre operation, which remains 100% green on combines and tractors. As soon as they sat down, Sisk (45) reminded Morgan (53) that he’d been his tractor engine instructor in 4H 33 years earlier. Morgan remembered the class and the curriculum (“intake, compression, power and exhaust”) but hadn’t realized Sisk had been in the class.
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Top Tips for Customer Training: For Both the Farmers’ & Dealers’ Benefit

The manager of Agri-Service’s separately-branded precision farming arm shares tips for their top-performing customer training sessions — ones that farmers don’t want to miss.
I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
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